This past Saturday, HUF opened its newest flagship store at 80 North 3rd Street in Brooklyn, New York with a full line-up of events. Founded by Keith Hufnagel in 2002, the brand has grown to have 14 stand-alone stores, with the Brooklyn outpost becoming number 15.

HUF kicked off the day at Blue Park, where members of the HUF skate team handed out $1,000 cash for the best trick, joined by friends, family and the community, then headed to the new storefront in the center of Williamsburg for drinks and a first look at the new space.

The exterior of the store features a mural from renowned Brooklyn-based graffiti artist Eric Haze, a longtime friend of the brand, while the interior features the signature HUF New York “Big Apple” art piece designed in collaboration with Japanese artist Haroshi. To cap off the celebration, the brand hosted a private after-party at Villain, featuring a special performance from rapper Cam’ron.

Hufnagel and CEO Eddie Miyoshi have made plans for further retail expansion into several new cities going into 2020, including Asia, San Francisco, and further stores in Los Angeles, where the brand is currently based.